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Please contact: blaine@hartman-group.com

 

Hot topics, strategic issues, emerging trends and more!

Great brands are not created from thin air and each has a unique story. Consumers resonate to brands with stories. Authentic brand narratives form the kernel around which brand experience is created. Today, more and more consumers are turning away from traditional “authorities” and expert opinions, and are looking inward as they seek out their own information sources. Consumers, then, are very much change agents in the evolution of food culture—and it is consumer culture that ultimately owns the forces that define quality and your categories. With consumers’ tastes (and behaviors) changing, food and beverage companies are faced with complex challenges on how to remain relevant and connect with consumers.  

Food Culture 2017 provides the insights and inspiration you need to connect with your consumers in a rapidly changing, ever-evolving food culture.

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AGENDA

FOOD CULTURE 2017: TELLING THE STORY OF FOOD

Date:                April 27, 2017
Location:          The Marquette Hotel, Minneapolis
Time:               7:45am – 4:00pm

Social Networking Gathering

Date:               April 27, 2017 (immediately after the day’s presentations)
Location:         Prohibition Bar (The Foshay, W Minneapolis)
Time:               4:00pm – 6:00pm

 

Morning Session

7:45 a.m.

Check-in and continental breakfast

 

8:30

Welcome

Laure Demeritt

8:45

The Power of Narrative: Setting the Table for Compelling Connections

Shelley Balanko

9:45

Edible Ethics and the Modern Story of Food

Melissa Abbott

10:45

Break

 

11:00

Powerful Narratives, Powerful Brands: Using the Art of Storytelling to Create Community and Connection

The Kitchen Sisters

Afternoon Session

12:30 p.m.

Lunch

 

1:30

How Technology is Changing the Story of Food

Davey McHenry

2:30

Afternoon Break

 

2:45

Narrative Preferences and Marketplace Growth

Laurie Demeritt

3:45

Closing

Laurie Demeritt

4-6 p.m.

Informal Social Network Gathering (Prohibition Bar at The Foshay)

 

 

Food Culture 2017: Telling the Story of Food is an exclusive summit; you won’t find the insights or material presented in Minneapolis anywhere else. We believe by attending, you will leave feeling smarter, more inspired and better prepared to compete in a rapidly evolving marketplace.

SPEAKERS

Learn from The Hartman Group's cultural experts.

speaker

Laurie Demeritt
CEO

speaker

Shelley Balanko, Ph.D.
Senior Vice President

speaker

Melissa Abbott
Vice President, Hartman Retainer Services

speaker

Davey McHenry
VP, Consulting



Encounter a renowned Minneapolis hotel combining luxury and convenience at The Marquette, a Hilton Hotel in the heart of downtown Minneapolis. 

Situated within the IDS Center, The Marquette redefines the hotel experience for today’s business and leisure traveler with a smart balance of Minneapolis hotel rooms and meeting facilities in a prime location, with storied 5-star service accolades. Discover the effortless elegance and comfort of The Marquette, Minneapolis hotel’s deluxe guest accommodations, or indulge in our exclusive Executive Level accommodations with private access to Executive Lounge. 

The ideal location of downtown Minneapolis hotels, The Marquette, is within walking distance to top attractions, including Target Field, Target Center, Nicollet Mall, Minneapolis Convention Center and Minneapolis’s Art and Culture district.  

Depart from the ordinary and discover a Minneapolis hotel destination providing unparalleled service with remarkable style at The Marquette, a Hilton Hotel in downtown Minneapolis, MN.   

VENUE DETAILS

The Marquette Hotel
710 Marquette Avenue
Minneapolis, MN 55402-2368

SOCIAL GATHERING

Prohibition Bar: W Minneapolis – THE FOSHAY
821 Marquette Avenue
Minneapolis, MN, 55402
Web Site

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THE A.C.T. EXPERIENCE

Attendee Testimonials

“I know it makes me far more enthused about figuring out a way to tap into Hartman as a resource for understanding the whys behind the numbers.”

–Denver attendee

“Energetic; cozy atmosphere. Made me want to put away my laptop and just engage in the content. Loved it.”

–Chicago attendee

“The conference was AMAZING. I am so glad I made it this year. Our senior leadership team needs to be at the next one!!”

–Chicago attendee

“Hartman Group is truly one of the best ‘acts’ in town. Thanks for another fantastic conference.”

—Austin attendee


REGISTER

Join us for the Food Culture 2017 Minneapolis experience and learn how consumer knowledge can be a transformative asset.

download brochure
download brochure