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“Everything changes and nothing stands still.”

― Heraclitus, Greek philosopher

Change is the central force of the marketplace. Look around, change is coming at you from all directions and in all manners: rise of organizations targeting a variety of “niche” markets (e.g., via personalized nutrition) vs. targeting the mass market, proliferation of small premium brands, tech industry investing in food and beverage, the blurring of food retailing channels, organic and natural food and beverage on the uptick vs. lackluster performance of conventional food and beverage counterparts, diversification of procurement options (e.g., fresh format brick and mortar stores, downsizing the retail footprint, meal kit delivery, home delivery, subscriptions), and consumers’ ever-evolving lifestyles, preferences and aspirations. We could go on, but you get the picture.


Join your peers from across the food and beverage industry at this exclusive symposium. Hartman’s A.C.T. Rapid Change symposium provides the strategic insights and inspiration senior innovation and marketing leaders need to deliver results in this fast-paced race to connect with today’s ever-evolving consumers.

Hartman A.C.T. symposiums sell out. Space is limited and spots will fill up fast. Registration now open.

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Details about the day’s agenda coming soon! We’re in the process of developing the content around agenda topics, so check back often to this site and stay tuned to your inbox for our Hartbeat newsletter for news and information as it becomes available.

While there are many paths to growth (e.g., renovation, innovation, acquisition) they all ladder up to fulfilling on consumers’ increasingly fragmented and specialized needs that cohere around The Hartman Group’s four main pillars:

  • Customized health and wellness
  • Nutrient density
  • Performance (optimization)
  • Pleasure

 This is the framework from which we’re building the agenda for our A.C.T. Rapid Change symposium. Stay tuned to our Hartbeat newsletter for details as they become available or visit this site again. 

Sign up early to reserve your place at the table!

To insure you don’t miss out on this exclusive event register now. As an added bonus for early registration, save $300 when you register before May 15, 2017.

Early registration special reduced rate: save $300 per person when you register online.
Enter this code to receive your special discounted rate: actrcsea17

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Learn from The Hartman Group's cultural experts.


Laurie Demeritt


Shelley Balanko, Ph.D.
Senior Vice President

Details on additional speakers coming soon

Seattle's Only Waterfront Hotel 

Nestled on Seattle's waterfront at Pier 67, The Edgewater Hotel is the only waterfront hotel in the area giving guests glistening views of the Olympic Mountains and Elliott Bay. Explorers enjoy a short walk to explore Seattle's Pike Place Market, the famous Space Needle, Olympic Sculpture Park, as well as many other landmarks and places of interest. 

Practically floating on water, the hotel boasts an authentic Pacific Northwest experience including aluminum exteriors, natural wood interiors and river-rock fireplaces. Whether guests choose to partake in a fine meal and expertly poured cocktails at Six Seven or read a book in the magical lounge flanked with legendary past guests pictures including The Beatles and KISS or explore the Seattle landmarks all within walking distance, this classic landmark is defined through its culture and distinctive atmosphere. The hotel was built in 1962 for the World's Fair, along with the Space Needle.


The Edgewater Hotel
2411 Alaskan Way
Seattle, WA 98121


Attendee Testimonials

“I know it makes me far more enthused about figuring out a way to tap into Hartman as a resource for understanding the whys behind the numbers.”

–Denver attendee

“Energetic; cozy atmosphere. Made me want to put away my laptop and just engage in the content. Loved it.”

–Chicago attendee

“The conference was AMAZING. I am so glad I made it this year. Our senior leadership team needs to be at the next one!!”

–Chicago attendee

“Hartman Group is truly one of the best ‘acts’ in town. Thanks for another fantastic conference.”

—Austin attendee


Join us for the Rapid Change 2017 Seattle experience and learn how consumer knowledge can be a transformative asset.

Early registration special reduced rate: save $300 per person when you register online.
Enter this code to receive your special discounted rate: actrcsea17

download brochure