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Questions: Blaine Becker

An amazing transformation is underway in the rapidly maturing U.S. packaged food and beverage marketplace. Consumers’ purchasing behavior is causing disruption in the industry as middle-class consumers are trading up to premium products (defined by consumers as higher-quality products because of their sourcing and production narratives). Business leaders need to embrace these disruptive changes and accept that this trade-up behavior is a scalable phenomenon with sustainable price premiums over the long term.

The Hartman Group’s Deep Dive Into the Premium Food & Beverage Marketplace, the premier event for food and beverage industry leaders and practitioners, will equip attendees to take advantage of the opportunities that lurk within the dynamic new premium marketplace.

A.C.T. Deep Dive Into the Premium Food & Beverage Marketplace is an unparalleled knowledge-sharing experience. It is the gathering place for influential speakers, exclusive content and insightful sessions that will provide you with the understanding into the broader contexts that create consumer desires. These experiences support or complement new product innovations, marketing initiatives and growth strategies. Deep Dive Into the Premium Food & Beverage Marketplace is the only one of its kind that tells you how to activate these cultural insights for your business.

Space is limited to 100 attendees and A.C.T. events sell out quickly.

For more information about the event and a description for each of the sessions, download the brochure.

Date:   September 14-15, 2016
Location:   Sept. 14: Local 360
    Sept. 15: The Edgewater Hotel, Seattle
Time:   7:45am – 4:30pm 


Wednesday, September 14 – Venue: Local 360

5-7 p.m.  

Informal Welcome and Social Networking Reception

Arrive in Seattle early enough the day before the event to join fellow attendees and mingle with Hartman Group staff and enjoy a complimentary selection of Northwest wines, beer and appetizers.

Thursday, September 15 – Edgewater Hotel

Morning Session



7:45 a.m.

Check-in and continental breakfast




  Laure Demeritt


Defining Premium 

Understand the powerful dynamics transforming the food and beverage marketplace — and why!

  Melissa Abbott


Go-to-Market Strategies for Premium Brands

Case studies illustrate strategic options for fueling your brand's potential through the pursuit of premium.

  Christina Bowden





Bringing Premium to Life

Panel discussion with a group of Seattle’s leading food influencers moderated by a Hartman Group cultural expert.

  Stas Shectman

Afternoon Session



12:00 p.m.




Scaling Premium Brands

A discussion of growth curves for scaling premium brands and the go-to-market tactics for achieving scale.

  Shelley Balanko


Exploring Premium

Get hands-on and experience the artifacts reshaping the premium marketplace.

  Davey McHenry


The Evolution of Premium

Three compelling scenarios that portend what’s next and how you can catch the wave of consumers’ demand for higher-quality food and beverage products.

  Laurie Demeritt



  Laurie Demeritt

Deep Dive Into the Premium Food & Beverage Marketplace is an exclusive summit; you won’t find the insights or material presented in Seattle anywhere else. We believe by attending, you will leave feeling smarter, more inspired and better prepared to compete in a rapidly evolving marketplace.


A.C.T. Panelists
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Learn from The Hartman Group's cultural experts.

Thought Leadership


Laurie Demeritt


Shelley Balanko, Ph.D.
Senior Vice President

Key Sessions


Melissa Abbott
Vice President, Hartman Retainer Services


Christina Bowden
Director, Consulting Services


Stas Shectman, Ph.D.
Director, Strategic Insights


Davey McHenry
VP, Consulting

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Seattle's Only Waterfront Hotel 

Nestled on Seattle's waterfront at Pier 67, The Edgewater Hotel is the only waterfront hotel in the area giving guests glistening views of the Olympic Mountains and Elliott Bay. Explorers enjoy a short walk to explore Seattle's Pike Place Market, the famous Space Needle, Olympic Sculpture Park, as well as many other landmarks and places of interest. 

Practically floating on water, the hotel boasts an authentic Pacific Northwest experience including aluminum exteriors, natural wood interiors and river-rock fireplaces. Whether guests choose to partake in a fine meal and expertly poured cocktails at Six Seven or read a book in the magical lounge flanked with legendary past guests pictures including The Beatles and KISS or explore the Seattle landmarks all within walking distance, this classic landmark is defined through its culture and distinctive atmosphere. The hotel was built in 1962 for the World's Fair, along with the Space Needle.

Venue Details

The Edgewater Hotel
2411 Alaskan Way
Seattle, WA 98121

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