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Change is the central force of the marketplace. Look around, change is coming at you from all directions and in all manners: rise of organizations targeting a variety of “niche” markets (e.g., via personalized nutrition) vs. targeting the mass market, proliferation of small premium brands, tech industry investing in food and beverage, the blurring of food retailing channels, organic and natural food and beverage on the uptick vs. lackluster performance of conventional food and beverage counterparts, diversification of procurement options (e.g., fresh format brick and mortar stores, downsizing the retail footprint, meal kit delivery, home delivery, subscriptions), and consumers’ ever-evolving lifestyles, preferences and aspirations. We could go on, but you get the picture. 

We should embrace change, not run from it. Why? Because change in the marketplace is consumer-driven. Change represents possibilities. We’re living in a time of rapid change, and with our deep understanding of consumers and the marketplace, The Hartman Group recognizes there are many possible paths to growth. 

While there are many paths to growth (e.g., renovation, innovation, acquisition) we will identify the key pillars of premium benefits that consumers are seeking and that are driving growth opportunities in the marketplace today. These pillars can help drive growth via: 

  • Informing market structures (segmenting category revenue)
  • Explaining the “why” behind premium growth attributes in the marketplace today
  • Guiding innovation platform development
  • Prioritizing M&A prospects to acquire/invest in 

These growth drivers all ladder up to fulfilling on consumers’ increasingly fragmented and specialized needs that cohere around The Hartman Group’s four main premium benefits pillars: 

  • Customized health and wellness
  • Nutrient density
  • Performance (optimization)
  • Pleasure

Join your peers from across the food and beverage industry at this exclusive symposium. Hartman’s A.C.T. Driving Growth 2017 symposium provides the strategic insights and inspiration senior innovation and marketing leaders need to deliver results in this fast-paced race to connect with today’s ever-evolving consumers.

Hartman A.C.T. symposiums sell out. Space is limited and spots will fill up fast. Registration now open. 

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Date:                September 27, 2017
Location:         The Edgewater Hotel, Seattle
Time:               7:45am – 4:00pm | Networking Reception 4 – 6 p.m.

Morning Session

7:45 a.m.

Check-in and continental breakfast



Welcome and Opening Remarks

Laurie Demeritt


Premium Benefit Pillar #1: Nutrient Density

Tamara Barnett


Premium Benefit Pillar #2: Pleasure

Jennifer Goodrich





Premium Benefit Pillar #3: Performance

Drew Nichols

Afternoon Session

12:00 p.m.




Panel Discussion: The Inside View of Pathways to Growth. Panel Discussion with leaders from some of the Seattle area’s most innovative food and beverage brands.

Stas Shectman, Ph.D.


Afternoon Break



Premium Benefit Pillar #4: Health & Wellness

Shelley Balanko, Ph.D.


Thank You and Closing Remarks

Laurie Demeritt

4-6 p.m.

Networking Reception: Hook & Plow (located in the Seattle Marriott Waterfront)



Driving Growth 2017 is an exclusive summit; you won’t find the insights or material presented in Seattle anywhere else. We believe by attending, you will leave feeling smarter, more inspired and better prepared to compete in a rapidly evolving marketplace.

Sign up early to reserve your place at the table!

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Learn from The Hartman Group's cultural experts.

Thought Leadership


Laurie Demeritt


Shelley Balanko, Ph.D.
Senior Vice President

Key Sessions


Tamara Barnett
Vice President, Strategic Insights


Stas Shectman, Ph.D.
Director, Strategic Insights


Jennifer Goodrich
Senior Consultant


Drew Nichols
Business Analyst

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Seattle's Only Waterfront Hotel 

Nestled on Seattle's waterfront at Pier 67, The Edgewater Hotel is the only waterfront hotel in the area giving guests glistening views of the Olympic Mountains and Elliott Bay. Explorers enjoy a short walk to explore Seattle's Pike Place Market, the famous Space Needle, Olympic Sculpture Park, as well as many other landmarks and places of interest. 

Practically floating on water, the hotel boasts an authentic Pacific Northwest experience including aluminum exteriors, natural wood interiors and river-rock fireplaces. Whether guests choose to partake in a fine meal and expertly poured cocktails at Six Seven or read a book in the magical lounge flanked with legendary past guests pictures including The Beatles and KISS or explore the Seattle landmarks all within walking distance, this classic landmark is defined through its culture and distinctive atmosphere. The hotel was built in 1962 for the World's Fair, along with the Space Needle.

Venue Details

The Edgewater Hotel
2411 Alaskan Way
Seattle, WA 98121

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